Falling Wedge Chart Patterns Education

Falling wedge pattern is a reversal chart pattern that changes bearish trend into bullish trend. When the price breaks the upper trend line, the security is expected to reverse and trend higher. Traders identifying bullish reversal signals would want to look for trades that benefit from the security’s rise in price. The price action is moving lower until a point when it creates a third in the series of the lower lows. Afterwards, the buyers start pushing the price again higher, creating a rising wedge. In this example, the falling wedge serves as a reversal signal.

is falling wedge bullish or bearish

There are some things you must remember while trading with the symmetrical triangle pattern in order to prevent any loss or trap. First, to achieve an equivalent slope, the convergent trend lines must be converging. Then, a bullish symmetrical triangle must develop in a market with an uptrend, with prices breaking through the top trend line.

What Is a Falling Wedge Pattern?

In the case of rising wedges, this breakout is usually bearish. Look for a series of lower highs and lower lows that converges into a point. As with any other technical analysis tool, it is important to confirm any signals generated by the pattern.

is falling wedge bullish or bearish

It is more likely for the prices to drift laterally and saucer-out as they exit the precise boundary lines of the falling wedge pattern before resuming the primary trend. Wedge patterns are frequently, but not always, trend reversal patterns. Just like in the other forex trading chart patterns we discussed earlier, the price movement after the breakout is approximately the same magnitude as the height of the formation. When a stock or index price move has fallen over time, it can create a wedge pattern as the chart begins to converge on the way down. Traders can look to the beginning of the descending wedge pattern and measure the peak to trough distance between support and resistance to spot the pattern.

Swing Trading Signals

They pushed the price down to break the trend line, indicating that a downtrend may be in the cards. It all depends on the timeframe and market you trade, and how it resonates with the pattern. To buy or sell pennants, you’ll need to plan when to open your position, take a profit and cut a loss. Just choose the course level that you’re most interested in and get started on the right path now. When you’re ready you can join our chat rooms and access our Next Level training library. Paying attention to volume figures is really important at this stage.

is falling wedge bullish or bearish

When traders successfully pin what could possibly be a wedge pattern and end up being right, they earn a lot. This is why wedge patterns are so essential to the art of trading cryptocurrency. When it comes to the exact placement, there are some guidelines that pertain specifically to the falling wedge. To be speificic, some traders choose to place te profit target at a distance equal to the widest part of the wedge, away from the breakout level. Spotting bearish and bullish pennants can be tricky at first because the consolidation is often small when compared to the preceding price move.

Strategies to trade wedge patterns

When a security’s price has been falling over time, a wedge pattern can occur just as the trend makes its final downward move. The trend lines drawn above the highs and below the lows on the price chart pattern can converge as the price slide loses momentum and buyers step in to slow the rate of decline. Before the lines converge, the price may breakout above the upper trend line.

In the image below you see how we have added some distance to the breakout level. Invest in over 3,100 ASX Stocks and ETFs, get HIN protection (CHESS), free live data, and 24/7 live chat and phone trade support. The Bullish Bears team focuses on keeping things as simple as possible in our online trading courses and chat rooms. We provide our members with courses of all different trading levels and topics. Our content is packed with the essential knowledge that’s needed to help you to become a successful trader. Feel free to ask questions of other members of our trading community.

Ascending and descending triangle

A good upside target would be the height of the wedge formation. As you can see, the price came from a downtrend before consolidating and sketching higher highs and even higher lows. A step by step guide to help beginner and profitable traders have a full overview of all the important skills (and what to learn next ????) to reach profitable trading ASAP. By right approach, we simply mean that you have made sure to validate your methods and approach on historical data, to make sure that they actually have worked in the past. Otherwise you run a huge risk of trading patterns that stand no chance whatsoever. However, a good rule of thumb often is to place the stop at a level that signals that the you were wrong, if it.

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Say ABC stock hits $65, $55 and $45 as the peaks in its descending wedge. These resistance points may become areas of support in its next move up. Like all chart patterns, it has its own advantages and disadvantages. Commodity and historical index data provided by Pinnacle Data Corporation.

How to Spot a Falling Wedge in the Chart

This can be seen frequently when day trading; when previous resistance becomes support and vise versa. The key to identifying a falling wedge is to look for a support level that the price action bounces off of repeatedly. Once you have identified a falling wedge, you can use a number of different indicators to detect whether it is bullish or bearish. The Falling Wedge Pattern is a reversal pattern that occurs in downtrends. It’s easy to spot on a chart and once you know how it works, you can use it to enter trades with the potential for big profits.

  • Wedge Patterns are a type of chart pattern that is formed by converging two trend lines.
  • Instead of going long as the market breaks out to the upside, they wait for the market to revisit the breakout level, ensure that it holds, and then decide to enter the trade.
  • In an uptrend, the falling wedge denotes the continuance of an uptrend.
  • Deepen your knowledge of technical analysis indicators and hone your skills as a trader.
  • Like all chart patterns, it has its own advantages and disadvantages.
  • Trading foreign exchange on margin carries a high level of risk, and may not be suitable for all investors.

Brokerage Fees and Investment Commissions Explained

Brokerage fees are what a broker charges for various services, like subscriptions for premium research and investing data or additional trading platforms. Some even charge maintenance and inactivity fees, but generally, you can avoid paying these brokerage fees with the right broker. Franchises are a way for you to open a brokerage that includes training for agents, a predetermined commission structure, and most importantly, a recognized brand. Starting costs can be $200,000+, not including the fees you’ll be required to pay like management fees, transfer fees, and licence renewals. These fees are based on the transactions they execute for their clients.

There are many requirements to becoming an independent broker-dealer. Pursue the appropriate business licenses for your local and state governing bodies. Then, consider pursuing memberships to the various required regulatory bodies like FINRA and the SEC.

But if the broader market is cold, net income growth and a strong balance sheet are likely to be the keys to success. Investors and traders like to run to safety for dividends and share buybacks in these environments. But again, make sure whatever moves you make reflect your style. Do your research to determine the best options that fit your own personal investment style. This means that you shouldn’t jump on the bandwagon just because a trend is hot or simply because the market is moving one way.

Commission-free trades

A brokerage fee is a fee or commission a broker charges to execute transactions or provide specialized services on behalf of clients. Brokers charge brokerage fees for services such as purchases, sales, consultations, negotiations, and delivery. Different brokerage accounts have different opening-balance requirements. Some brokerage firms will set a minimum at $1,000, $2,000, or more.

  • There are many, and the best part is they tend to outperform load funds over time, which means there’s no extra value in choosing a more expensive fund.
  • Luckily, there are tons of digital tools available to brokers that can dramatically increase the number of leads coming through the doors each month.
  • The problem for most brokers who use lead generation as a marketing strategy is that they don’t know how to capture the leads they’re trying so hard to get.
  • 1% and 3% and 5% may not sound like a lot, but every dollar you give someone
    else to manage your money for you is a dollar that could be working for you.

Some discount real estate brokerages may charge a lower rate or instead offer a fixed-fee service. In this article, we’ll review all the common real estate brokerage expenses you may incur operating a new business. Each of the categories below represents a group of expenses along with their estimated annual costs—just divide by 12 to grab your monthly cost. I’ve also pinpointed each category’s ideal percentage of your overall revenue. Growth potential for a brokerage firm depends entirely on assets under management. Large firms, like Merrill Lynch hold trillions of dollars in assets.

How Do I Become an Independent Broker?

Keep in mind that these benefits are also great recruiting tactics, which help attract the best talent for your business. You must be a Registered Investment Advisor before you can make any investment recommendations to clients. You also need to become a fiduciary for all investment accounts you manage. State exams may be part of this process, but most investment advisors are regulated at the federal level, directly under the Securities and Exchange Commission. Certain state permits and licenses may be needed to operate a stock brokerage firm.

We’ll hold you accountable to building the business that changes your life forever. It’s really magical to have an accountability group when you’re like me and have been working solo for a long time. Our 4,418 case studies show you how ordinary people built businesses to millions in revenue – all starting starting a broker business from a simple idea or side project. For more details on our payment terms and how to cancel, click here. Simply enter the email address you used to create your account and click “Reset Password”. You can go with an affordable third-party vendor or invest significantly to create something custom.

STEP 7: Get business insurance

Plus, you also need to factor in monthly expenses like fuel, internet costs, software, and phone expenses. Robo-advisors let you engage in automated trading, and they make investment decisions for you based on guidelines you set. Some brokerages also will help you to invest commission-free in select securities, such as exclusive mutual funds. For small investors working on a shoestring budget, this can be a great way to save money.

How much does it cost to open up a brokerage

“Robos might be an option for people who know they need to invest but they really don’t want to be that involved,” says Fait. If you’re looking to take a more hands-on role in building your investment portfolio, choose a brokerage account. Some brokerages may also offer incentives for you to open an account.

Brokerages are typically run by a manager with several brokers or investment advisors working for the firm. Charge less in fees or offer more services than other firms. Since broker-dealers are prohibited from making explicit service or investment return claims, you must get creative in how you differentiate yourself. For example, you could offer potential customers free supplemental services that you used to charge money for.

How much does it cost to open up a brokerage

Some brokerage firms offer both traditional and discount brokerage accounts to investors, allowing them to choose which type works better. Full-service brokers charge you a commission for their services, making this option cost several times more than a discount brokerage. While a $250 commission is affordable for investors who are buying blue-chip stocks in $500,000 blocks, fees like that can really eat into your returns if you have a smaller account. If you choose a traditional brokerage account, your broker will likely ask if you want a cash account or margin account.

Have a plan for the structure and cost of the team you want to ultimately create and start small with a part-time worker. You might be able to succeed initially with a third-party contractor. For details, review the relevant Program Fundamentals, available online or through a representative. We’re firm believers in the Golden Rule, which is why editorial opinions are ours alone and have not been previously reviewed, approved, or endorsed by included advertisers. Editorial content from The Ascent is separate from The Motley Fool editorial content and is created by a different analyst team. Finally, many brokers offer incentives in order to attract business, and you don’t need to be a millionaire to take advantage of them.

This can include services like trash removal, recycling, and paper shredding. Focus on a niche market and outcompete your competition by offering value-added services. It’s not enough anymore to advertise your investment services. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).

These services charge far less than a human advisor, generally between 0.25% and 0.50% per year based on assets held, with some even lower. Others have deals with major credit card companies to provide offerings not available to the general public. Full-service or traditional brokers work closely with you, answering your phone calls and questions, placing your trades for you, and even recommending investments. They may prepare reports for you to giving you a rundown on your portfolio’s performance.

How many people you hire in the early stages will depend on cash flow, but there are a few key positions you’ll need to fill first. These include a real estate agent, a listing specialist, a transaction agent, and last but not least, an admin assistant. In the insurance industry, a broker, unlike an agent, represents the interests of the customer and not the insurer. Brokers find the best insurance policies to meet customers’ needs and will charge fees for their services. In rare instances, brokers may collect fees from both the insurer and the individual buying the insurance policy.

Because it can help you save time and automate certain parts of the business, so you can focus on the most important matters. Software and technology can help you grow your business, and save you from expensive personnel costs. Kevin Woody is the COO of both Chappell, an innovative residential real estate team with Compass, and Reroute Marketing in Raleigh. He encourages and equips people to reach high for their aspirations and grow deep to achieve them. If you need an office, consider co-working spaces that allow you to network with other start-ups. All investments involve risk and loss of principal is possible.

Bitcoin vs Ethereum: Similarities And Differences

All the transactions are stored in an immutable distributed ledger. Bitcoin has the edge over Ethereum and other cryptocurrencies in part because it was the first one to use blockchain technology. Having been in business for more than 9 years, it is seen as a more stable coin something that continues to work to its advantage among investors.

There isn’t enough bandwidth to meet the voracious demand, and the more the network grows, the more effort will be required to run any given node. There are also environmental concerns attached to the proof-of-work consensus mechanism. For these reasons, upgrades like the Beacon Chain — which will at some point be merged with mainnet Ethereum — and the so-called ‘shard chain’ will be rolled out over time.

In September 2022, Ethereum moved to proof of stake (PoS), a set of interconnected upgrades that will make Ethereum more secure and sustainable. To address issues regarding scalability, part of the transition to proof of stake is sharding, which will continue to be addressed through 2023. Ethereum enables building and deploying smart contracts and decentralized applications (dApps) without downtime, fraud, control, or interference from a third party. To accomplish this, Ethereum comes complete with its own programming language that runs on a blockchain. Both systems use blockchain technology to validate and record transactions.

Cryptopedia does not guarantee the reliability of the Site content and shall not be held liable for any errors, omissions, or inaccuracies. The opinions and views expressed in any Cryptopedia article are solely those of the author(s) and do not reflect the opinions of Gemini or its management. The information provided on the Site is for informational purposes only, and it does not constitute an endorsement of any of the products and services discussed or investment, financial, or trading advice.

Ethereum vs Bitcoin proof of work

Every Bitcoin transaction includes a gas fee paid to the miners on the network validating the transaction. Likewise, every Ethereum transaction includes gas fees paid to the network’s validators. These fees are separate ethereum vs bitcoin from what exchanges and brokerages charge to facilitate transactions. The markets sold-off again in May, but rallied over the summer and into the autumn to bring bitcoin and ethereum to their November highs.

Transactions can trigger the execution of smart contract functions and thereby alter the state stored on the blockchain. For example, you could create a smart contract that sends Ethereum to an address monthly for a year to pay your rent. Sybil resistance measures how a protocol fares against a Sybil attack(opens in a new tab). Sybil attacks are when one user or group pretends to be many users. Resistance to this type of attack is essential for a decentralized blockchain and enables miners and validators to be rewarded equally based on resources put in.

It’s worth mentioning that bitcoins don’t exist as discrete entities on the blockchain. The blockchain consists of blocks containing transactions with inputs and outputs. The totality of inputs and outputs, amounting to hundreds of gigabytes of data, is sufficient to determine how much Bitcoin each address owns. Proof-of-work and proof-of-stake alone are not consensus protocols, but they are often referred to as such for simplicity.

As of its first reported transaction, one Bitcoin was worth roughly a fourth of a cent. A few years after, millions of people began adopting the token, and demand shot up, driving the price of a single Bitcoin to an all-time high of over $67,000 in 2021. However, the 2022 crypto market crash has seen the price of Bitcoin slump to just over $16,000. Ethereum’s Layer 1 and Layer 2 are integral components of the blockchain’s ecosystem. While Layer 1 provides a secure and decentralized foundation, Layer 2 solutions offer scalability and cost-effectiveness.

The latter was designed as a decentralized computing network, which has given rise to the decentralized finance (DeFi) space. One key difference between a cryptocurrency coin vs token is that tokens are built on top of a blockchain rather than being native to it. In other words, the difference between a token and coin is that a token can be created in addition to the blockchain’s base layer native coin. This feature also allows for potential interoperability, or the ability for a token to be used on several different blockchains.

  • Proof-of-work was also responsible for issuing new currency into the system and incentivizing miners to do the work.
  • The race is won by the computer which is able to solve a math puzzle fastest.
  • Those restrictions include other elemental features like the maximum possible number of bitcoins that can ever be mined, which was fixed at the outset at 21 million.
  • Miners compete to create new blocks filled with processed transactions.

The differences between coins vs tokens are subtle yet significant. A coin is always native to its blockchain, and there can only be one native token for any chain. Tokens, however, get built on top of an existing network, meaning one blockchain can have multiple tokens. Ethereum, for example, has a plethora of ERC-20 tokens (utility tokens) and ERC-721 tokens (NFTs) built atop its protocol. Some common proof of work coins include Bitcoin (BTC) and Litecoin (LTC). When miners find a new block, they receive new coins as a reward for securing the network.

Ethereum vs Bitcoin proof of work

The second-most-popular crypto platform transitioned to proof of stake, an energy-efficient framework for adding new blocks of transactions, NFTs, and other information to the blockchain. When Ethereum completed the upgrade, known as “the Merge,” in September, it reduced its direct energy consumption by 99%. Meanwhile, Bitcoin continues to chug along, consuming as much energy as the entire country of the Philippines. Launched in 2014, Ethereum was created in order to connect people globally to a system of smart, self-executing contracts. Smart contracts facilitate the creation of decentralized applications (dApps), which range in function and all operate atop the Ethereum network using shared standards for interoperability.

Depending on what someone wants to achieve in the crypto ecosystem, they may have to decide whether to use a coin vs a token. Hence, it’s wise to only invest money that you can forfeit without losing much sleep. Always do your own research before investing, and remember that this article doesn’t constitute investment advice.

Ethereum vs Bitcoin proof of work

Ethereum originally used proof-of-work which had a much greater environmental cost than the current proof-of-stake mechanism. The chart above displays the estimated energy consumption in TWh/yr for Ethereum, compared to several other products and industries. The estimates provided are sourced from publicly available information, accessed in July 2023, with links to the sources available in the table below. A few years ago, most of the Bitcoin protocol development was handled by the Bitcoin Foundation, but now companies like Blockstream and Lightning Labs are leading development.

9 Best Affiliate Programs for Beginners Any Niche

When someone clicks on your link and downloads or makes an in-app purchase from the app, you earn a commission. The commission rate varies between different mobile app affiliate programs. Some mobile app affiliate programs also offer bonuses for high-performing affiliates or provide promotional materials to help affiliates promote the app effectively.

affiliate marketing application

These affiliate networks make it easier to diversify income for your online business. GiddyUp is an affiliate network that partners with brands and marketers internationally, so you are able to grow your traffic and earn commissions on a global scale. The affiliate program includes more than 150 direct-to-consumer (D2C) brands across the areas of health and wellness, travel, gadgets, and more. Even if you are a newbie to affiliate marketing, you can benefit from access to various tools and resources to help you monetize your customers and become more profitable. ShareASale is an affiliate marketing network with 260 different affiliate marketing programs launched on the network each month.


You must also make a $5 deposit to join the program, which Awin will reimburse once you reach your first payment threshold. Ranking on the first page of search engines like Google will ensure you get recurring traffic without constantly reaching out to promote your content or spending money on advertising. Impact Radius has been extremely successful in the affiliate space, with brand partners including Airbnb, Adidas, Lenovo, and more. But you’ll also find a number of more niche offers in their advertiser directory – it’s pretty eclectic in there. MaxBounty is a Canadian network that’s been around since the early days of affiliate marketing.

Programs generally offer a CPA (cost per action) model, which means you’ll get paid when your audience makes a purchase through your affiliate link. Impact also offers a variety of automation tools to help streamline your business and earn more revenue. Whether you’re a blogger, media buyer, or influencer, you can find a professional and unique affiliate marketing program for your business. You can earn through pay per view, pay per click, social media, and email feeds to drive traffic to advertisers’ landing pages. There is also a special Content Certification program to make it easier to connect with brands.

Types of Affiliate Programs

Anyone can use Teachable to get paid to teach an online course in their area of expertise. As an affiliate program, eBay appeals to almost any demographic, since everything under the sun can be sold on eBay. Its eBay Partner Network only pays a commission on a percentage of the sale total. The British Council is a globally-known brand, so it is even more important that we ensure there is alignment between our brands. Ensuring coherence between our offerings and those on your website or blog posts is crucial. To ensure both parties’ success, we evaluate your audience’s fit with our courses.

Affiliate marketing is one of the best ways to monetize your blog, especially when you don’t sell products or services. Joining an affiliate program can get you exclusive access to new content and special deals for your audience — all while earning you more money. Awin is a well-known affiliate network that provides access to more than 25,000 advertisers’ affiliate marketing programs, including well-known brands such as Under Armour and Samsung. Through Awin’s advertiser directory, you can search for any program you want to join, or get in touch directly with the brand. An affiliate partner’s channel refers to the platform through which you will promote our products for a commission. This can be in the form of a website, blog, or social media page, but it must be active and established to be an effective marketing tool.

affiliate marketing application

For that reason, we’ve scoured the internet to find the top 15 programs that can help you monetize your traffic. Ambassador affiliate marketing by Refersion gives affiliates their own dashboards to see how well they are doing, make their own links, and make reports. It also has conversion triggers that make it easy to track across different platforms.

Customers pay in advance for “gigs” where they detail what they need, and then freelancers apply for the gigs the customer has listed. Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business. English Online is a 100% online teacher-led course offered by the British Council. When evaluating your application to become our affiliate partner, we consider your reach through your followers, web traffic, or both. You can earn a very competitive commission of up to £100 per transaction if a user becomes a new student by booking one of our English Online subscription plans or IELTS Coach courses.

Bloggers, content creators, publishers, marketing consultants, and online marketing experts who publish content for small businesses and freelancers. HubSpot’s plans range from $50 all the way up to $3,000+ per month and is entirely managed through Impact. And it is not uncommon for customers to purchase more than one product at a time.

Affiliate Marketing & Referral

Once you’ve picked an affiliate marketing program, you’ll have completed your journey into affiliate marketing. You’ll officially have your dream side hustle, which may one day take you to new heights. One of the more unique elements of the Rakuten affiliate program is that most of the companies are heavily involved in the affiliate screening process. Awin offers access to over 21,200 brands, including leading brands and household names. You can visit the company’s advertiser directory and search for any program you want to join, or contact someone from the brand to discuss a collaboration.

  • That’s because they are usually free to download and use, so once a user downloads an app, they are more likely to continue using it.
  • HubSpot’s plans provide free tools, as well as paid plans ranging from $18 to $800+ per month, depending on the plan type and features.
  • The site has an average order value of $38 and an on-site conversion rate of 6.46%.
  • Coursera’s affiliate program runs on the Linkshare network and offers a commission ranging from 10% to 45% with bonuses for strong performance.
  • Sendinblue is an all-in-one digital marketing platform that helps businesses connect with customers via email marketing, SMS, chat, marketing automation, CRM, and more.

A second way to increase their earnings is by taking short surveys that pay money after completing them. Mobile apps are often easy to promote because they solve a specific problem or provide a particular function. This makes it easier for affiliates to target a specific audience and promote the app as a solution to their needs. Affiliate marketing by Overcode gives all eCommerce stores a one-stop solution. It is one of the best tools for tracking, and you can get a lot of extra features for a reasonable price.

It’s still a huge name globally, and now includes affiliate marketing partnerships as well. When you sign up to our affiliate programme, you will be able to access highly detailed and advanced reporting to monitor your performance. This will ensure that you can optimise, increase conversion and achieve your affiliate mobile app affiliate business goals. Create your affiliate link and recommend our English Online offers to an audience that is looking for English language lessons. Commissions are earned when a buyer bids on or immediately purchases an item within 24 hours of clicking the eBay purchase link on the affiliate’s site.

Best Website Builder Affiliate Programs

If your social media followers or website visitors are typically online entrepreneurs or freelancers, this could be a good partnership to consider. In the blogger program, you’ll get a flat €5 for each free signup — so even if the customer doesn’t buy a subscription, you’ll still earn! You’ll also be able to track your earnings in real time and get paid monthly. Even more, you’ll get €100 every time you refer a paying customer and join a network of top affiliates like WPBeginner, Capterra, CodeinWP, emailvendorselection, emailtooltester, and many more. Advance affiliate marketers can seek out the highest paying affiliate programs to earn high commissions on each sale. Some affiliate programs may only work with creators and affiliate marketers who have a certain level of influencer-like minimum follower count.

But that’s what happens when you basically plagiarize other affiliate marketing blogs for your own content. While it’s hard to quantify, Awin can definitely claim to be the largest affiliate network out there, with more than 16,500 advertisers and 225,000 publishers at time of writing. And it’s a real rags-to-riches business story – one started by friends sitting around a garage, but that eventually transformed into a business with US$3 billion per year in sales. ShareASale is probably one of the most overlooked affiliate networks out there. Always check what kind of support you’ll get before you sign up for any affiliate program i.e. do you have a dedicated affiliate manager. Affiliate networks tend not to have that problem – their goal is to make your life in affiliate marketing as easy as possible.

affiliate marketing application

Once you get influencers to become your affiliates, you can increase traffic and sales without wasting money by paying them up front. With just a few clicks, both new and experienced users can create an unlimited number of affiliate programs with different commission plans. Also, it gives merchants detailed reports to track how well affiliates are doing in terms of clicks, orders, sales, etc.

Build native Android and iOS apps without coding

With over 18 million students and 186 thousand active courses, Teachable is one of the most reputable e-learning platforms. Current Kajabi users who are a fan of the product and want to share it with fellow content creators. Kajabi is an all-in-one platform that lets users create online courses, launch marketing campaigns, build landing pages, and design the perfect website. Along with 20% commission upfront and 20% on recurring payments, Outgrow affiliates receive 24/7 chat support and opportunities to get featured on Outgrow’s webinars and podcasts. Typeform, which offers conversational forms and surveys including Contact Forms, Employee Satisfaction Surveys, and Event Lead Capture Forms, offers a $20 commission on referrals. Marketers, agencies, and bloggers who share content about marketing with a highly interested and qualified audience.